You can thank Mr. Tupper (in part) for your direct sales success!
In 1951, the retail world was transformed when Earl Silas Tupper pulled his storage containers off of store shelves and presented them directly to the consumer. With the help of a charismatic single mom, Brownie Wise, Tupper developed the direct-selling strategy that would turn into a phenomenon—The Tupperware Party.
Today, the grandmother of all home party systems is still going strong. In 2011, Tupperware Brands had over 2.7 million sales professionals in almost 100 countries, generating revenues exceeding $2 billion.
No comments:
Post a Comment